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The Core of Business

Business Administration, B.A.S. - Marketing

What is Marketing?
CampusEffective marketing is a core component of every successful business and is often more important than the actual product or service being sold. The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Marketing majors learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media such as website development, as well as social marketing through mediums like blogs, Facebook, YouTube, and Twitter.

Marketing is more than just promotion and advertising. The essence of the marketing profession is identifying customers’ needs and then guiding organizations to develop, distribute, price, and promote products and services. It encompasses a wide range of activities that facilitate transactions between buyers and sellers and covers diverse disciplines like professional sales, public relations, pricing, packaging, retailing, marketing research, new product development and distribution.

A career in marketing is enjoyable and fun, and nearly all organizations employ marketing professionals. A marketing degree lends itself to careers in just about any field because without effective marketing strategies, a product or service ultimately fails in the marketplace. Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals.

The listing below offers some examples of possible career paths.

Account Coordinator
Account Executive
Account Manager
Advertising Executive
Brand Manager
Consumer Affairs Specialist
Convention Organizer
Customer Service Representative
Direct Marketing Specialist
Event Planner
Media Buyer
Market Researcher
Media Planner
Mobile Marketing Specialist
Pharmaceutical Sales
Promotions Director
Public Relations Specialist
Retail Buyer
Retail Manager
Retail Merchandiser
Sales Manager
Sales Representative
Social Network Marketer
Sports Marketing
Web Content Coordinator


Suggested Course of Study

B.A.S. in Business Administration  - Marketing

Note: This concentration cannot be completed online.

General Education Requirements 
(35 Semester Hours)
See Undergraduate Bulletin

Career and Technical Transfer
(Maximum 40 Semester Hours)

Concentration Requirement
(46 Semester Hours)

BU 105 Fundamentals of Success in Business
BQA 170 Statistical Analysis for Business 
ACC 211 Principles of Accounting I 
ACC 212 Principles of Accounting II 
EC 201 Principles of Economics I or EC 202 Principles of Economics II 
PLG 241 Legal Environment of Business
MIS 300 Introduction to Information Systems
FIN 355 Business Finance
MGT 381 Principles of Management
MKT 361 Principles of Marketing
BU 460 Senior Seminar in Business
MKT 370 Consumer Behavior
MKT 490 Marketing Management

9 Hours of MKT Electives
(Must be at the 300 level or above excluding MKT 361, MKT 370, and MKT 490)

BAS Majors require a minimum of 121 credit hours to graduate. No more than 90 hours of these hours may be earned at a community college.  Community college transfer students must earn at least 25% of their hours from MUW.  MUW does not award credit for technical or vocational courses except in the B.A.S program.

This curriculum sheet is a sample and is intended to be a tentative guideline for the order in which courses should be taken to fulfill the requirements of the major.

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