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Business Administration, B.B.A. - General Business

Well-Rounded Business Leaders


What is General Business?

Business StudentThe General Business concentration is designed for students who wish to obtain a breadth of knowledge in the fundamentals of business. This concentration offers students the opportunity to earn a degree in business without specializing a particular field. The concentration provides a well-rounded program of study, and the flexibility for individual interests and career planning. Emphasis is placed on understanding business concepts and their application to solving business problems. Thus, the main objective of the program is to develop future business leaders who are creative, knowledgeable, innovative, ethical, and capable of adapting to the dynamic business environment of today’s global marketplace.

General Business professionals work in many areas such as department stores, service industries, financial institutions, non-profit organizations, manufacturing firms and government agencies. Thus, students in this program will acquire the background and training necessary to manage their own businesses or to enter the corporate world in a wide variety of entry-level positions. This concentration provides an excellent foundation for further study in graduate and professional programs.


The Junior and Senior years of this concentration can be completed entirely online.

Employment Opportunities

Retail, Hotel, and Restaurant
Human Resource/Personnel
Sales and Marketing
Banking, Finance and Insurance
Production Management

Suggested Course of Study

B.B.A. in Business Administration - General Business 

General Education Requirements 
(38-39 Semester Hours)
See Undergraduate Bulletin

Business Core 
(40 Semester Hours)
(Minimum Grade of "C" or above)

BU 105 Fundamentals of Success in Business
MIS 160 Spreadsheet Applications
EC 201 Principles of Economics I
EC 202 Principles of Economics II
ACC 211 Principles of Accounting I
ACC 212 Principles of Accounting II
PLG 241 Legal Environment of Business
MKT 361 Principles of Marketing
MGT 381 Principles of Management
BQA 345 Advanced Statistical Analysis for Business
MGT 333 Organizational Communication
MGT 385 Operations Production Management
FIN 355 Business Finance
MGT 497 Strategic Management

Major Courses
(33 Semester Hours)
(Minimum Grade of "C" or above)

MGT 382 Organizational Behavior
BU 400 Internship or BU 460 Senior Seminar

18 Hours of Business Electives (ACC, BU, EC, ENT, FIN, MGT, MIS or MKT) - excluding MIS 157 - 12 hours must be at the 300 - level or above

Select One
(3 Semester Hours)

ACC 310 Intermediate Accounting I
ACC 312 Tax Accounting I
ACC 315 Cost Accounting I
ACC 465 Managerial Accounting

Select One
(3 Semester Hours)

FIN 340 Financial Markets and Institutions
BU 383 Leadership
MGT 386 Human Resource Management 

Other Required Course
(3 Semester Hours)
(Minimum Grade of "C" or above)

MA 123 Statistics or BQA 170 Business Statistics

General Elective Courses
As needed to complete hours for degree requirements

BBA Majors require a minimum of 120 credit hours to graduate. No more than 90 hours of these hours may be earned at a community college.  Transfer students must earn at least 25% of their hours from MUW.  MUW does not award credit for technical or vocational courses except in the B.A.S. program. 

This curriculum sheet is a sample and is intened to be a tentative guideline for the order in which courses should be taken to fulfill the requirements of the major.


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