The Core of Business
Business Administration, B.B.A. - Marketing
What is Marketing?
Effective marketing is a core component of every successful business and is often more important than the actual product or service being sold. The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Marketing majors learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media such as website development, as well as social marketing through mediums like blogs, Facebook, YouTube, and Twitter.
Marketing is more than just promotion and advertising. The essence of the marketing profession is identifying customers’ needs and then guiding organizations to develop, distribute, price, and promote products and services. It encompasses a wide range of activities that facilitate transactions between buyers and sellers and covers diverse disciplines like professional sales, public relations, pricing, packaging, retailing, marketing research, new product development and distribution.
Careers
A career in marketing is enjoyable and fun, and nearly all organizations employ marketing professionals. A marketing degree lends itself to careers in just about any field because without effective marketing strategies, a product or service ultimately fails in the marketplace. Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals.
The listing below offers some examples of possible career paths.
Account Coordinator
Account Executive
Account Manager
Advertising Executive
Brand Manager
Consulting
Consumer Affairs Specialist
Convention Organizer
Customer Service Representative
Direct Marketing Specialist
Event Planner
Media Buyer
Market Researcher
Media Planner
Mobile Marketing Specialist
Pharmaceutical Sales
Promotions Director
Public Relations Specialist
Retail Buyer
Retail Manager
Retail Merchandiser
Sales Manager
Sales Representative
Social Network Marketer
Sports Marketing
Web Content Coordinator
Suggested Course of Study
B.S. in Business Administration - Marketing
Note: This concentration cannot be completed online.
Business Majors require a minimum of 124 credit hours to graduate.
General Education Requirements
(38-39 Semester Hours)
See Undergraduate Bulletin
Business Core
(40 Semester Hours)
(Minimum Grade of "C" or above)
BU 105 Fundamentals of Success in Business
MIS 160 Spreadsheet Applications
EC 201 Principles of Economics I
EC 202 Principles of Economics II
ACC 211 Principles of Accounting I
ACC 212 Principles of Accounting II
PLG 241 Legal Environment of Business
MKT 361 Principles of Marketing
MGT 381 Principles of Management
BQA 345 Advanced Statistical Analysis for Business
MGT 333 Organizational Communication
MGT 385 Operations Production Management
FIN 355 Business Finance
MGT 497 Strategic Management
Major Courses
(33 Semester Hours)
(Minimum Grade of "C" or above)
MKT 363 Integrated Marketing Communications
MKT 365 Retail Management
MKT 370 Consumer Behavior
MKT 373 Personal Selling
MGT 386 Human Resource Management
MKT 455 Internet Marketing
MKT 490 Marketing Management
MKT 495 Marketing Research
Select Two Business Electives (ACC, BU, EC, ENT, FIN, MGT, MIS or MKT) - excluding MIS 157
(6 Semester Hours)
Other Required Course
(3 Semester Hours)
(Minimum Grade of "C" or above)
MA 123 Statistics or BQA 170 Business Statistics
General Elective Courses
As needed to complete hours for degree requirements
BBA Majors require a minimum of 120 credit hours to graduate. No more than 90 hours of these hours may be earned at a community college. Transfer students must earn at least 25% of their hours from MUW. MUW does not award credit for technical or vocational courses except in the B.A.S. program.
This curriculum sheet is a sample and is intened to be a tentative guideline for the order in which courses should be taken to fulfill the requirements of the major.