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The Core of Business

Business Administration, B.B.A. - Marketing

What is Marketing?  
CampusEffective marketing is a core component of every successful business and is often more important than the actual product or service being sold.  The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Marketing majors learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media such as website development, as well as social marketing through mediums like blogs, Facebook, YouTube, and Twitter. 

Marketing is more than just promotion and advertising.  The essence of the marketing profession is identifying customers’ needs and then guiding organizations to develop, distribute, price, and promote products and services.  It encompasses a wide range of activities that facilitate transactions between buyers and sellers and covers diverse disciplines like professional sales, public relations, pricing, packaging, retailing, marketing research, new product development and distribution.  


A career in marketing is enjoyable and fun, and nearly all organizations employ marketing professionals. A marketing degree lends itself to careers in just about any field because without effective marketing strategies, a product or service ultimately fails in the marketplace.  Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals.

The listing below offers some examples of possible career paths.
Account Coordinator
Account Executive 
Account Manager 
Advertising Executive 
Brand Manager 
Consumer Affairs Specialist 
Convention Organizer 
Customer Service Representative
Direct Marketing Specialist
Event Planner
Media Buyer
Market Researcher 
Media Planner
Mobile Marketing Specialist 
Pharmaceutical Sales
Promotions Director 
Public Relations Specialist 
Retail Buyer 
Retail Manager
Retail Merchandiser 
Sales Manager 
Sales Representative
Social Network Marketer
Sports Marketing  
Web Content Coordinator


Suggested Course of Study

B.S. in Business Administration - Marketing

Note: This concentration cannot be completed online.

Business Majors require a minimum of 124 credit hours to graduate.

General Education Requirements 
(38-39 Semester Hours)
See Undergraduate Bulletin

Business Core 
(40 Semester Hours)
(Minimum Grade of "C" or above)

BU 105 Fundamentals of Success in Business
MIS 160 Spreadsheet Applications
EC 201 Principles of Economics I
EC 202 Principles of Economics II
ACC 211 Principles of Accounting I
ACC 212 Principles of Accounting II
PLG 241 Legal Environment of Business
MKT 361 Principles of Marketing
MGT 381 Principles of Management
BQA 345 Advanced Statistical Analysis for Business
MGT 333 Organizational Communication
MGT 385 Operations Production Management
FIN 355 Business Finance
MGT 497 Strategic Management

Major Courses
(33 Semester Hours)
(Minimum Grade of "C" or above)

MKT 363 Integrated Marketing Communications
MKT 365 Retail Management
MKT 370 Consumer Behavior
MKT 373 Personal Selling
MGT 386 Human Resource Management
MKT 455 Internet Marketing
MKT 490 Marketing Management
MKT 495 Marketing Research

Select Two Business Electives (ACC, BU, EC, ENT, FIN, MGT, MIS or MKT) - excluding MIS 157
(6 Semester Hours)

Other Required Course

(3 Semester Hours)
(Minimum Grade of "C" or above)

MA 123 Statistics or BQA 170 Business Statistics

General Elective Courses
As needed to complete hours for degree requirements

BBA Majors require a minimum of 120 credit hours to graduate. No more than 90 hours of these hours may be earned at a community college.  Transfer students must earn at least 25% of their hours from MUW.  MUW does not award credit for technical or vocational courses except in the B.A.S. program. 

This curriculum sheet is a sample and is intened to be a tentative guideline for the order in which courses should be taken to fulfill the requirements of the major.

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