Woman speaking in front of a group of coworkers

Marketing Pathway

AA to MBA 2+2+1

 

The Marketing Pathway prepares students not only to promote products in traditional ways, like sales, print ads, and television ads, but also to adapt to changing media such as Web development and new social networking mediums.

Students earn their Associate of Arts degree from Co-Lin and complete many of their core courses toward a bachelor degree.

Students then transfer to The W's College of Business & Professional Studies. The Bachelor of Business Administration – Marketing Concentration can be completed entirely online in two year, without having to leave your current job. After completing the bachelor degree, students are encouraged to apply to The W's MBA program, completed online in one year.

 

 

 


 

 

Co-Lin
Year One

 

 

Semester One

Course Name

CR:

ENG 1113 or 1114 - English Comp I

3

MAT 1313/1314 - College Algebra

3

CSC 1123 - Computer Applications I

3

LLS 1311 - Orientation

1

HIS 1163 - World History I

3

Natural Science w/ Lab

4

 

17

Semester Two

Course Name

CR:

ENG 1123 - English Comp II

3

MAT 2323 - Statistics

3

HIS 1173 - World History II

3

Science w/ Lab

4

Elective

3

 

16

Co-Lin
Year Two

Associate of Arts

 

Semester Three

Course Name

CR:

ACC 2213 - Principles of Accounting

3

SPT 1113 - Public Speaking

3

ECO 2123 - Principles of Microeconomics

3

BAD 2413 - Legal Environment of Business

3

Literature Elective

3

 

15

Semester Four

Course Name

CR:

ACC 2223 - Principles of Accounting II

3

PHI 2113 - Introduction to Philosophy

3

ECO 2113 - Principles of Macroeconomics

3

Elective

3

Fine Arts Elective

3

 

15

Associate of Arts Earned from Co-Lin

Transfer to The W

 

The W
Year Three

 

 

 

Semester Five

Course Name

CR:

BU 105 - Fundamentals of Success in Business

1

MIS 160 - Spreadsheet Applications

3

MKT 361 - Principles of Marketing

3

MGT 381 - Principles of Management

3

BQA 345 - Advanced Statistical Analysis for Business

3

Elective

3

 

16

Semester Six

Course Name

CR:

MKT 363 - Integrated Marketing Communications

3

MGT 386 - Human Resource Management

3

MGT 333 - Organizational Communication

3

MGT 385 - Operations Production Management

3

300/400 Level Business Elective

3

 

15

The W
Year Four

Bachelor of Business Administration
Marketing Concentration

 

 

Semester Seven

Course Name

CR:

FIN 355 - Business Finance

3

MKT 370 - Consumer Behavior

3

MKT 365 - Retail Management

3

MKT 373 - Personal Selling

3

MGT 497 - Strategic Management

3

 

15

Semester Eight

Course Name

CR:

300/400 Level Business Elective

3

MKT 490 - Marketing Management

3

MKT 455 - Internet Marketing

3

MKT 495 - Marketing Research

3

Elective

3

 

15

Bachelor of Business Administration - Marketing Earned from The W

Apply to The W Graduate Studies in Business

 

The W
Year Five

Master of Business Administration (M.B.A.)

$10,000 Flat-Rate

Semester Nine

Course Name

CR:

MIS 552 - Systems Project Management

3

MKT 526 - Global Marketing Management

3

MGT 570 - Leading Innovation and Change

3

EC 515 - Managerial Economics

3

 

12

Semester Ten

Course Name

CR:

ACC 535 - Advanced Managerial Accounting

3

PLG 560 - Business Law

3

MGT 510 - Cross-Cultural Management

3

MGT 520 - Supply Chain Management

3

 

12

 

Semester Eleven

Course Name

CR:

FIN 540 - Financial Management

3

MGT 600 - Strategies and Business Models

3

MKT 523 - Digital Marketing and Search Engine Optimization

3

MIS 551 - Global Telecommunications

3

 

12

 

Master of Business Administration Earned from The W