Marketing Pathway
AA to MBA 2+2+1
The Copiah-Lincoln Marketing Pathway
The Marketing Pathway prepares students not only to promote products in traditional ways, like sales, print ads, and television ads, but also to adapt to changing media such as Web development and new social networking mediums.
Students earn their Associate of Arts degree from Co-Lin and complete many of their core courses toward a bachelor degree.
Students then transfer to The W's College of Business & Professional Studies. The Bachelor of Business Administration – Marketing Concentration can be completed entirely online in two year, without having to leave your current job. After completing the bachelor degree, students are encouraged to apply to The W's MBA program, completed online in one year.
Transfer Support
The W is ranked as a The Nation's Leading Transfer University by the Chronicle of Higher Education and Phi Theta Kappa Honor Society. You'll find admissions counselors that will work with you to make your transition from a community college to The W a seamless and simple process. You will also find scholarships and financial aid options designed with you in mind and a welcome and inviting campus community with other transfer students, just like you.
Making College Affordable
It's not just a tagline. We honestly believe the cost of a college education should not be a deterrent to your pursuit of earning a college degree. We were founded on the belief everyone should be able to get a college education. Year after year, The W ranks as one of the Best Value Universities. The W has kept our tuition among the lowest in the South. We offer that same low tuition to residents of every state. Plus, we have a range of scholarships and grants to help you pay for your education.
Co-Lin AA to The W MBA
Co-Lin Year One
Semester One
Course Name |
CR: |
ENG 1113 or 1114 - English Comp I |
3 |
MAT 1313/1314 - College Algebra |
3 |
CSC 1123 - Computer Applications I |
3 |
LLS 1311 - Orientation |
1 |
HIS 1163 - World History I |
3 |
Natural Science w/ Lab |
4 |
|
17 |
Semester Two
Course Name |
CR: |
ENG 1123 - English Comp II |
3 |
MAT 2323 - Statistics |
3 |
HIS 1173 - World History II |
3 |
Science w/ Lab |
4 |
Elective |
3 |
|
16 |
Co-Lin Year Two
Associate of Arts
Semester Three
Course Name |
CR: |
ACC 2213 - Principles of Accounting |
3 |
SPT 1113 - Public Speaking |
3 |
ECO 2123 - Principles of Microeconomics |
3 |
BAD 2413 - Legal Environment of Business |
3 |
Literature Elective |
3 |
|
15 |
Semester Four
Course Name |
CR: |
ACC 2223 - Principles of Accounting II |
3 |
PHI 2113 - Introduction to Philosophy |
3 |
ECO 2113 - Principles of Macroeconomics |
3 |
Elective |
3 |
Fine Arts Elective |
3 |
|
15 |
Graduate with an Associate of Arts from Copiah-Lincoln Community College
Transfer to The W
Transfer Information Transfer Scholarships Request Information Apply Now
The W Online Year Three
Semester Five
Course Name |
CR: |
BU 105 - Fundamentals of Success in Business |
1 |
MIS 160 - Spreadsheet Applications |
3 |
MKT 361 - Principles of Marketing |
3 |
MGT 381 - Principles of Management |
3 |
BQA 345 - Advanced Statistical Analysis for Business |
3 |
Elective |
3 |
|
16 |
Semester Six
Course Name |
CR: |
MKT 363 - Integrated Marketing Communications |
3 |
MGT 386 - Human Resource Management |
3 |
MGT 333 - Organizational Communication |
3 |
MGT 385 - Operations Production Management |
3 |
300/400 Level Business Elective |
3 |
|
15 |
The W Online Year Four
Bachelor of Business Administration Marketing Concentration
Semester Seven
Course Name |
CR: |
FIN 355 - Business Finance |
3 |
MKT 370 - Consumer Behavior |
3 |
MKT 365 - Retail Management |
3 |
MKT 373 - Personal Selling |
3 |
MGT 497 - Strategic Management |
3 |
|
15 |
Semester Eight
Course Name |
CR: |
300/400 Level Business Elective |
3 |
MKT 490 - Marketing Management |
3 |
MKT 455 - Internet Marketing |
3 |
MKT 495 - Marketing Research |
3 |
Elective |
3 |
|
15 |
Graduate with a Bachelor of Business Administration - Marketing from The W
Apply to The W Graduate Studies in Business
The W Online Year Five
Master of Business Administration
$10,000 Flat-Rate Tuition
Semester Nine
Course Name |
CR: |
MIS 552 - Systems Project Management |
3 |
MKT 526 - Global Marketing Management |
3 |
MGT 570 - Leading Innovation and Change |
3 |
EC 515 - Managerial Economics |
3 |
|
12 |
Semester Ten
Course Name |
CR: |
ACC 535 - Advanced Managerial Accounting |
3 |
PLG 560 - Business Law |
3 |
MGT 510 - Cross-Cultural Management |
3 |
MGT 520 - Supply Chain Management |
3 |
|
12 |
Semester Eleven
Course Name |
CR: |
FIN 540 - Financial Management |
3 |
MGT 600 - Strategies and Business Models |
3 |
MKT 523 - Digital Marketing and Search Engine Optimization |
3 |
MIS 551 - Global Telecommunications |
3 |
|
12 |
Graduate with an Master of Business Administration from The W
Recognized for Best Student Support Services
The W has been awarded the Best Student Support Services on Intelligent.com’s list of the Best Online Colleges in the state of Mississippi in 2023. The research identifies top schools in the state based on tuition costs, the number of credits required to graduate and the online coursework delivery format.
